Heineken is bringing experiences to TFF that will take consumers from passive observers to active participants, including the second year of Heineken Green Room Sessions, the reveal of #15SecondPremiere, supporting US-based Latino filmmakers through Tribeca Film Institute’s Heineken VOCES Grant, sponsorship and presentation of the annual TFF Audience Awards, as well as an official film after-party and the official TFF event Wrap Party. There are unique moments at these events that will challenge people to open their world and get the most out of life. This is the ethos of the Heineken brand – and that’s something that is so much deeper than just beer! Now, that’s something to cheers and celebrate. Let’s all go the movies!
#15SecondPremiere: Heineken’s #15SecondPremiere, will debut at a private screening event on Wednesday, April 23rd at 7PM. Last month, fans were asked to submit a movie pitch in a single tweet for the chance to have Heineken bring their movie to life. Hundreds of submissions later, Dennis Lazar was chosen and will be flown to New York City to attend this private event at TFF. There, David will have to stand behind his mini-masterpiece in person – amidst all the fanfare, hoopla and questions that go into a premiere event – after seeing the end result of his 140-character tweet for the first
Green Room Sessions: Following the screenings of two select films, Heineken transforms the Q&A experience as guests relive each film within the Green Room Session walls through film-themed décor, catering, staff uniforms and general ambiance. Attendees enjoy a cold Heineken as the Green Room Host interviews the talent behind each film. The program will also provide an exclusive look into the films, and an opportunity for attendees to mix and mingle with the cast and crew involved. The GRS will take place on April 17, 22 and 24.
Heineken’s Tribeca Film Festival VOCES Grant Event:At a private event on Thursday, April 17 Heineken will celebrate Hispanic filmmakers with the presentation of the TFF’s annual VOCES grant. Two filmmakers will be honored at the private dinner and reception. In addition to cash prizes, the winners will receive year-round project support from the Tribeca Film Institute.
Heineken Sponsors the “X/Y” After Party / TFF Audience Awards / Wrap Party: Continuing their support of the film community, Heineken is also sponsoring the After Party of critically-acclaimed film “X/Y,” starring America Ferrera, on Saturday, April 19 as well as the TFF Audience Awards and Wrap Party on Saturday, April 26.