LACOSTE has returned to a maritime universe, one of its principal inspirations that not only originally inspired its iconic colors, but also a certain allure and essential functional chic. Style, comfort and performance, three words that also resonate with Felipe Oliveira Baptista’s vision for LACOSTE, leading him to research the nautical heritage to design a collection that revisits the first yachtsmen’s tailoring as well as the technical nature of this challenging sport that has always generated great textile innovation. The starting point of the collection: the sailing boat itself as a design object, an inspiring vision of purity that brings together a patchwork of materials, lines and colors.
Mix-and-match of contrasts with nautical essentials like blazers and fisherman smocks, asymmetrical constructions, plus more made up for the maritime elements featured on the runway. With models strutting down the runway to newest tunes from 1/ Jamie XX – All Under One Roof Raving 2/ Kingdom – Goodies Remix 3/ Hudson Mohawke – Ooops! (Oh My) (Tweet Oops re-edit ) 4/ Snoop Dogg – Sexual Eruption (Instrumental) 5/ Rihanna – Stay (Marius Hörsturz Edit), we felt the brand’s mainstream appeal and excitement for a punchy with a zest of nonchalance in their overall look, feel and aesthetics.
Opposites attract in the iconic LACOSTE color palette, where blue, white, red and yellow establish nautical accents while orange, lilac, pale mint, grey and deep purple add hints of pop that either vibrate or seem washed out by sea and sun.
Fabrics. Light cotton veil, subtle tie & dye denim, micro gingham, “caviar” piqué, technical double-faced canvases, as well as nautical stripes that are knitted from two threads or appliqué lace.
A backpack for men inspired by the sea can be worn as a tote. Footwear offers a leather sandal in both flat and wide high heel versions that shows the natural sophistication encountered on the sea front.