Sushi of Gari Chef is On a Roll at New Dinner and Show Experience, Sushi Roxx
Have you ever been somewhere so amazing and fun that you couldn’t wait to share your discovery with everyone you speak to? If you have, this will beat it. If you haven’t, now is your chance! Sushi Roxx is the first sushi restaurant in NYC that also doubles as a nightclub. That’s right, this sushi comes with a ticket to watch some incredibly talented waiters and waitresses strut through the dining room singing top 40 hits as you enjoy the meals they just brought you. One of these performers is former Pussycat Doll, Asia Nitollano, although she isn’t doubling as a waitress.
CEO, Jason Apfelbaum was inspired to create a Tokyo nightlife dining experience in which guests would feel like they were immersed within a music video. Well, he certainly succeeded.
Before being seated, you enter a room with a sleek bar with a menu full of mouth-watering drink options from single servings to those you can share with friends. If you’re like me and never know what to drink, the cocktail waitress is incredibly helpful in drink selections and will choose one for you based on your taste.Photo Cred: Photo: Tamara Beckwith from New York Post
Once your table is ready, the hostess (also a performer) will take you into the main dining room, pointing out the various eclectic design elements- like their samurai corner, sushi bar, which is decked out with more swinging-armed-cats than you can imagine, and sumo wrestlers on the ceiling- on your way to the table.
The interior is so well thought out that even the bathroom was cool. When I got up to head back there, I was stopped and told to “have fun in there.” I was a little confused, but when I walked in and faced a slick silver room, complete with disco ball and an attendant with a basket full of candies, I had to admit, it was a fun bathroom.We were quickly greeted by co-owner, Alex Boll, who went over the menu and thanked us for coming. As far as front of the house goes, I have never felt more welcome. He overwhelmed us with recommendations of his favorite dishes and politely moved to the next table, leaving us to choose from a menu where everything looked appealing.
Alex explained, “When you are passionate about what you do, it is natural to want to share that feeling with others. I genuinely love my job and part of that includes making an emotional connection with every guest every night.” That love and passion really showed.
Our waitress was similarly bubbly and happy to assist us with our menu choices as we were having a hard time choosing. Some of the highlights of the night included the Tuna Flatbread Pizza, an interesting and delicious mixture of fresh tuna, avocado, and aioli on what seemed to be a crispy fried wonton, The Spicy Tuna Crunch Roxx Box, an original creation of deconstructed sushi consisting of a box-shaped brick of sushi rice, topped with spicy tuna and crunch, and the Mr. Miyagi Roll, which had inventive additions like apples, sprouts and sriracha.
Between courses, the hostess, waiters, and waitresses (ours included) would be quick to run to the aisles for a short performance. They sang, they danced, and we could tell how much fun they were having with it, which made it even more fun for us. And we had the added pleasure of seeing Glee’s Max Adler jump up in a spontaneous rendition of “New York, New York”.
And who can forget about dessert? All night, everyone kept stopping to tell us to save room for the Sticky Toffee Cupcake. With glowing recommendations like that, we didn’t even need a dessert menu. You know those nights when you’re completely full, but you keep eating because what’s in front of you is just too good to go to waste? We were there. Expecting to only taste a bite because we were so full from other dishes, we polished off the entire dessert, amaretto crunch gelato and all. No regrets.
Sushi Roxx officially opens tonight, July 22. Reservations are required, and you’re going to want to make them quick. This secret won’t be kept for long.
120 E 39th St., New York, NY 10016